How to Get Work in Winter When the Trade Goes Quiet
What actually goes quiet in winter and what does not, why October is the month to act, and the free hour with your phone that beats every form of advertising.
What actually goes quiet in winter and what does not, why October is the month to act, and the free hour with your phone that beats every form of advertising.
Why there is steady work along the Slough to Uxbridge corridor, which trades it lands on, and the area-naming mistake that makes good tradespeople invisible two miles from home.
How pay-per-lead sites really work, the cost-per-won-job sum almost nobody does, and the times they genuinely earn their keep. Plus what you are renting and what you own.
Nobody wants a cheap website, they want to not be stung. What your money actually buys at three price points, from a free Wix build to a two grand agency job.
Somebody two streets away needs you and gets a firm from Reading instead. Why that happens to Slough trades, and the four things you can fix in an afternoon.
Most tradespeople have earned fifty reviews and got about six, because nobody ever asked. When to ask, what to say, and how to handle a bad one so it works in your favour.
Social media is working for you, but you do not own it and it cannot be searched. What a website does that a Facebook page and a TikTok following cannot.
Your van is seen by thousands of people for four seconds at a time. What earns its place on the panel, what to leave off, and why a Gmail address quietly costs you work.
Social media matters, but a live feed on your home page usually costs you more than it returns. What to put on your site instead, and when an embed is worth it.
Checkatrade does not publish its prices, so here is how to work out your real cost, when the fee is worth paying, and how it compares to owning a website outright.
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